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Are Healthy Foods More Expensive?

Are Healthy Foods More Expensive?

Nowadays, becoming healthy is among the top goals for most people. The fitness culture of apps like Instagram has really fueled people to be healthier and more productive. Becoming healthy is a process that involves time, commitment, and dedication. Also important is a willingness to change and create good habits. One of the most important aspects of living healthy is having a good lifestyle coupled with a healthy diet.

When it comes to buying healthy, the number one excuse people give for not buying is that healthy foods are expensive. It is a common belief that health is equal to pricey and also equates to less quantity. For many people, health food stores seem like they are only accessible to the wealthy. Repeatedly, the public asks the same question: is healthy food more expensive?

In our society, healthy choices can sometimes be a lot harder to make. Unhealthy choices can be made easily, such as buying healthy groceries vs. unhealthy ones. Fresh produce such as organic fruits and vegetables, good quality meats, and 100% whole wheat products always seem to be more expensive than their unhealthy equals. Why is this so? Let us dig deeper.

Cost of healthy food vs fast food

In this age of fast food, everything is cheap—we are talking about over-processed, sugar-laden, salty, and additives-riddled food. Compared to fast food, healthy food choices can seem to be more expensive. You may wonder, how do burger joints make money off a burger that is already priced low? Well, the answer lies in bulk buying of insanely cheap ingredients that are low in quality and a focus on selling more to consumers. The key to this strategy is basically hoping that customers buy loads of discounted items while also buying add-on fast foods like sodas, fries, etc.

Naturally, healthier food choices can be much expensive than their unhealthy counterparts, but only by a very small margin. If you compare the cost of the calories and nutrients consumed, it tells a whole different story. Healthier and fresh produce should be the first choice, as it is cost-effective in the long run. And of course, eating a healthy diet would generally mean lower health care costs down the road, so including fresh produce in your diet is a money-saver.

There is a strong belief that cooking from scratch costs more than buying outside food, especially in countries like the U.S. With takeaway meals priced as low as possible to entice and encourage consumers to buy more, they have almost no incentive to change their buying behavior.

The past few years have seen an increased surge in media attention on healthy diets thanks to fitness influencers and an overall awareness regarding health and fitness. All of this has influenced public perception. Needless to say, this has caused a surge in the amount of misinformation doing the rounds on the internet, with cost of healthy food vs. fast food being one of the most hotly debated topics.

Why is healthy food more expensive than unhealthy food?

It is a myth that healthy food is more expensive than unhealthy or fast food. So, when it is time to go grocery shopping, use this information to understand that fresh, healthy, and unhealthy foods—all have multiple price points. It is important to choose foods that meet your dietary requirements without skimping on the budget.

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